I’m Will — founder of Skincare Generics — and our mission is simple:

Make luxury skincare affordable and accessible.

We craft high-quality alternatives to the skincare products people already love, focusing on formulation, ingredients, and performance, without the excessive luxury price tag.

Same energy, same standards, way less financial trauma.

Why I Started This

I spent 15 years in pharmaceuticals, branded, OTC, generics...Fortune 100, scrappy startups, all of it. 

During the latter half of my career, I worked primarily with physicians who treated indigent and underserved communities, and that experience changed how I think about access.

In that world, access is built in. Nearly every critical prescription drug comes with an affordable equivalent.

In pharma, they are called generics.

In the beauty industry, they have dupes.

But specifically luxury skincare? That option didn't exist. A brand will charge $300+ and tell you it’s “medical grade”.

Now here I'm thinking…

Why doesn’t luxury skincare have “generics” the way prescription drugs do?

So… I built the company I believed should exist.

How We Approach Formulation

Skincare Generics isn’t about cutting corners — it’s about cutting luxury markup.

Our approach is straightforward and transparent:

• We study what makes popular luxury formulas compelling
  
• We focus on ingredient selection and formulation philosophy
  
• We work with trusted manufacturers to create performance driven skincare
  
• We price products realistically, without luxury tax
  

We don’t believe great skincare should be financially exclusive, nor do we believe transparency should be optional.

Our “Compare To” Philosophy (Read This)

You’ll often hear our products described as dupes or alternatives. Here’s what that actually means to us:

• We are not affiliated with any luxury brands
  
• We do not claim identical formulas or identical results
  
• We do not use proprietary or patented technologies
  
• We do not make medical or drug-like claims
  

What we do offer are smart, thoughtfully formulated products inspired by the types of ingredients, sensories, and use cases consumers already gravitate toward — minus luxury pricing, wasteful packaging, and marketing smoke and mirrors.

A Little More About Me

I’m not some ex “Big Pharma" corporate type attempting to rebrand myself in beauty. That's never been my story.

For the last 20 years, I’ve been the guy behind the scenes at the highest levels of pageantry — helping contestants step confidently onto some of the biggest stages in the world.

I’m the Executive Director and franchise owner of Miss Texas USA, and in 2022 — my very first year running the organization — our titleholder went on to win both Miss USA and Miss Universe (humble flex, but also… iconic). That year was absolutely bonkers. Honestly, every year is a wild ride, but that was a very special one. Here’s some photos from over the years:

That background matters because my entire career has been about elevating people from behind the curtain. Skincare Generics is simply another way of doing that.

What We’re Really Here For

We want you to have the kind of skincare routine you want, not just the one your budget settles for.

We want you to feel good about your skin, not pressured by fancy packaging or marketing mythology.

Your beauty comes first. Your confidence comes first.

Everything else — inflated price tags, prestige storytelling, heavy glass jars — can stay in 2012.

So now, the top alternatives to luxury skincare?

They’re accessible. They’re affordable.

And they’re here for you.

Ready to explore? Click right here.

William Henderson
Founder - Skincare Generics